Projects
Since 2023 I have been working for the office of Minister Mick de Brenni as his digital lead and one of his Media Advisors. I am responsible for shooting, editing and posting content across his various social channels every day. Since I began my tenure, the Minister's digital presence has increased significantly with a doubling of his follower count and significant increases in engagement across his channels.
Below are social media analytics results since I took over the role
6.4 million+ impressions
200,000+ engagements
800,000+ video views
HYDROGEN COMES TO BRISBANE
Director, Editor
This is an example of one of the pieces of content I created for the Minister's social media. The video was shot in less than 15 minutes, edited and uploaded the same day. It reached over 50,000 people across the Minister's social media channels. I can create multiple pieces of content at this level of quality per day.
TIKTOK
Director, Editor
These are three examples of digital first pieces of content created for the Minister's TikTok page. They're bold, punchy and tightly edited, while still retaining a tone suitable for a politician.
FIXARIM TVC
Director, Editor
I was tasked with creating a commercial for the FIXARIM wheel repair business to air online and on NSW television as part of our expansion into the state. I created a pitch where I budgeted and storyboarded the concept, which I then shot and edited. The resulting commercial was uploaded to the FIXARIM social channels where It garnered more than 7k combined views in less than 2 weeks - a record for the business.
POLITICAL CAMPAIGNS
Cinematographer, Director, Editor
In 2022 I volunteered as a marketing assistant as part of Peter Cossar's campaign in the electorate of Ryan, creating visual and video content for his social media channels. Additionally, I created Facebook ad campaigns using content I shot featuring Tanya Plibersek and Penny Wong which reached over 50% of registered voters in the electorate (100,000 impressions in a 2 week period).
SDE AWARDS
Cinematographer, Director, Editor
In 2022 I was lucky enough to travel to Sydney to shoot a highlight video of Cater Care's inaugural Service Delivery Excellence Awards Night. The project was directed, shot and edited on the fly using a basic gear set with no external assistance. Cater Care’s SDE award winners were flown in from across the country to enjoy a fine night of wining and dining while having their achievements recognised and celebrated at Bonnie Doon Golf Club. From dinner, to drinks, to mingling, the night was a roaring success.
VIDEO CONTENT
Shooting, Editing and Post Production
I am also well versed in creating high quality video content for online. I can shoot, edit and produce and have the skills and gear on hand to do so. During my time at FIXARIM Group I created weekly videos highlighting special vehicles that would be posted on YouTube, Facebook and various other channels. These content pieces did well for us and generated significant interest in the brand and our offerings.
PHOTO CONTENT
Shooting and Editing
I am a proficient photographer and part of my role at FIXARIM involved shooting, editing and posting photos onto their social media profiles. During my time at the company I got to shoot some amazing cars and create great pieces of media that popped on the timeline and caught the viewers attention. I am well versed in Adobe Photoshop as well as Lightroom and the GNU Image Manipulation Program, which I use to edit and create visuals.
TIKTOK
Shooting and Editing
As a 'young person' I have an implicit understanding of TikTok due to the excessive amount of spare time I waste on the app. I created a number of videos for Car Detail Empire on TikTok and grew the company account from 0 to almost 2000 followers and 8k+ likes in less than four months.
FACEBOOK + GOOGLEADS
In order to increase sales and brand awareness I ran a number of Facebook and GoogleAds campaigns across each business. These adverts generated significant traffic to our social channels and sales for the business. A post I created and promoted on Hyundai Palisade blackouts contributed to six 1k+ job booking inquiries in the first 24 hours after posting.
MUSO APP
2018 gen[in] pitch
In 2018 my team's pitch at the gen[in] Innovation competition for a new music app was awarded first place and a $4000 grant by the QLD Government to pursue our idea further. During this time I collaborated with local entrepreneurs, lecturers and business experts to hone the concept and learn as much as I could. We were the winners of the community category, amongst a field of contenders.
Finding new music to listen to can be nearly impossible on Apple Music or Spotify. With Muso, finding great new local artists is as easy as swiping left or right. Listen to 20 seconds of a song and decide to add it to your library, or ditch it.
You can view the Muso Beta website here.
MUSIC MARKETING
Campaign Design and Implementation
In 2021 the Brisbane band Vaguefun released their new single - the environmental-tinged track ‘Who to Blame’. In order to maximise streaming in the first week, I created a multi-format campaign that utilised a number of different media types including physical media (in the form of scannable QR stickers and posters) and digital content designed to resonant with the audience.
Click on the document to view the full campaign breakdown.
I'd love to talk more regarding my past projects and how my skills can benefit you in your workplace. Give me a call on 0401 096 808 at any time or visit my contact page to get in touch.