Resume
Experience
2024-26
DIGITAL MANAGER
Department of Foreign Affairs and Trade, Washington DC
I am currently working for the Department of Foreign Affairs and Trade in Washington DC as the post's digital manager.
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In this role I work directly with Ambassador Kevin Rudd and the StratComms team to manage the digital presence of the Embassy and the Ambassador on multiple platforms.
2023-24
MEDIA ADVISOR
The Office of Mick de Brenni
Queensland Minister of Energy and Clean Economy Jobs
​I worked for Queensland Minister of Energy Mick de Brenni as part of his media team. In my role, I was responsible for the day-to-day management of the Minister’s online presence across a variety of channels.
I created and posted social media content, including graphics, photos, and videos, as well as copy based on media statements and Ministerial Statements. I shot and edited all of the content myself on tight deadlines.
I was also responsible for creating a channel strategy and forward plan for the next 18 months to better engage with internal and external stakeholders and promote key projects and successes within the department.
Additionally, I was the main contributor to the Minister's digital campaign, running paid ads across several channels. I created, targeted, and launched a campaign each week based on themes set by the Minister.
2022
MARKETING ASSISTANT
Cater Care
At Cater Care I was responsible for the day to day running of Cater Care's Resident Engagement programs - connecting with our residents through events and gifts that surprise and delight.​
I implemented our themed event program, designing unique and scalable kits for our aged care, education and remote sites to use to create memorable dining experiences.
I was the lead strategist developing a revamped customer survey process for over 100 sites nation-wide - these surveys are designed to be easy for sites to implement and lead to real improvements for our staff and residents on site.
I was responsible for our resident gifting program, ordering thousands of gifts each quarter for urban and remote residents, liaising with producers around Australia and internationally to ensure smooth production and delivery to more than 9,000 residents.
2022
MARKETING ASSISTANT
Australian Labor Party
During the 2022 Federal Election Campaign, I volunteered as part of Peter Cossar's election campaign and helped to create digital ad campaigns in the electorate of Ryan for the Australian Labor Party, targeting specific locations and demographics and serving them relevant content designed to resonate and drive votes on polling day. The video and visual content campaign that I created featured politicians Penny Wong and Tanya Plibersek and reached 50% of potential voters in the electorate, with over 100,000 impressions over the course of a 2 week period.
2021
MARKETING MANAGER
FIXARIM Group
During 2021 I took on the role of Marketing Manager for the FIXARIM Group and their sub-brands. I was responsible for the day to day operations of Fixarim social communication channels, as well as the production and distribution of long-form video and graphic content for online. Content I created was seen by more than 100,000 users each month, a 10-fold increase since my tenure begun. As Marketing Manager I oversaw the creation of the company's first ever TVC, which I wrote, shot, edited and directed, as well as GoogleAds and Facebook Promoted Posts which formed part of an overarching brand campaign.
2020
NEWS REPORTER
4ZZZ Radio
I was a member of the 4ZZZ Zedlines team, responsible for creating short news content and packages relating to important events happening in within the local community and more broadly in the nation as a whole. During my time completing the program I advanced my skills in writing, news gathering and audio production, as well as working under pressure during our state election coverage. I have created content that covers the topics of Indigenous wage theft, slavery in Australia’s past and the cult surrounding the anti- vaxxer community. Examples of short-form packages that have aired are available here.
2018
INNOVATION CHALLENGE WINNER
gen[in]
In 2018 I took part in the gen[in] Innovation Competition. Over the course of a few months, I learnt marketing, business strategy, communications and design from some of the best in Brisbane. Our team took home a 1st place spot at the 2018 gen[in] entrepreneurship awards with our concept for a music discovery app that helped users find local songs by artists from their own city, paying musicians proper royalties in the first place. As part of our prize we received mentoring from various established entrepreneurs who taught me valuable lessons about time management, as well as how to work in a professional environment.
Education
QUT
Bachelor of Business (Marketing) Bachelor of Communication
I studied a bachelor of business at the Queensland University of Technology, majoring in marketing and communications. My studies helped me develop business skills and be able to think creatively and critically, communicate professionally, make ethical business decisions and work in a global context. I have completed units on a variety of topics including data analysis, understanding audiences, global business and law and ethics.
Awards
Australian Cinematographers Society Silver Award (2024)
I was awarded a silver prize for my video work with Minister Mick de Brenni in the category of Corporate, Branded Content, Education and Events.
Purple Cow Award - QUT
My team was awarded the Purple Cow Award as part of a QUT event where teams had to create and implement a branding and product strategy. Our brand was the market leader in our category and the best performing business overall.
Australian Cinematographers Society Bronze Award (2022)
A TV commercial I wrote, shot and edited for the FIXARIM Group received a bronze award in the Northern Territory ACS Awards. The commercial was judged by a panel of esteemed industry professionals against a selection of excellent work.
ACS National Gold Award (2018)
A short promotional video I created and shot was recognised with a Gold Award at the national ACS finals.
Professional skillset
Wide Skill Range
Creative Mindset
Collaborative
Task Focussed
I have a wide skillset and am well versed in a number of different creative roles. I have experience with digital marketing including Google AdWords and Facebook Business Tools as well as social media management. I can write, shoot, edit and produce various types of audio and video content proficiently thanks to my background in film production and radio news.
My Skills
Google AdWords
Facebook Business Tools
Social Media Advertising
Social Media Management
Writing & Copy
Photography & Editing
Video Production
Audio Production
I'd love to talk more regarding my past projects and how my skills can benefit you in your workplace. View my porfolio of work here